Brand image and sales are impacted by bottle appearance. Fillers in the beer, soft drinks and mineral water markets focus on the attractive appearance of bottles; a steadily growing requirement to win over consumers.
Extending returnable bottle lifetime
Published 14th January, 2013 by Greg Morris
Glass International Editor
Greg Morris has been editor of Glass International and organiser of the Glassman conferences since 2012, specialising in glass packaging. Prior to this he spent five years working in newspaper journalism.