Ardagh Glass has created a “Diamond” glass bottle for Harrogate Water Brands as part of the brand's new campaign to reinforce its position as the No.1 premium British spring water.
The contemporary Harrogate Spring Water bottle builds on the original award-winning embossed sparkle design created by Ardagh when it helped the company to launch its first products in 2002.
Ardagh's designers took an architectural icon as an inspiration for the diamond design to reflect the premium nature of the brand, as well as the quality of water inside each bottle.
The bottle, inspired by the classic architecture of Harrogate, has been designed to be instantly recognisable with premium appeal.
The bottle's diamonds disperse light to create a sparkling effect. The bottle is guaranteed to create exceptional stand out on shelf or back of bar, attracting customers to buy across the range.
A particular feature of the glass bottle is that when filled, the diamond features are enhanced as light refracts to bring the bottle to life and create almost a wave effect.
This interesting design feature also, claims Ardagh, represents an effective means of interacting packaging with the consumer, a particular benefit of intricately embossed glass.