Ardagh Group has produced a lighter weight 660ml bottle for Innis & Gunn’s Original and Rum Finish beers.
In keeping with its record of continuous innovation, Innis & Gunn set Ardagh the task of producing the lightest weight bottle in its class at 360g, which will sit alongside a newly light weighted 330ml bottle.
Ardagh’s product design team applied its advanced computer simulation technology including finite element analysis (FEA) and prototype modelling to develop the new bottle.
It is hoped that moving to lower weight glass bottles will considerably lessen the brewer’s environmental impact. The combined weight reduction – the 330ml bottle now weighs 195g, down from the current 245g – will represent a saving of 2000 metric tonnes of CO2 over the next three years.