Ardagh repackages Brugal Rum

The Edrington Group has repackaged its Brugal Rum brand in a new bottle produced by Ardagh Group, to make it more suitable for bottle manufacture and high speed bottling lines.

The Ardagh Group design team retained all the features of the concept, which included designing a round bottle with a square body section, and installing an arched front eyebrow, which was to run parallel with the front label (pictured). At the same time they met the challenge of creating the lightest bottle in its class, keeping the range of sizes within the family and satisfying the technical requirements of the Blow-Blow bottle production process.


Because the bottle is round, but part of the body is square, an “across corners” partline was used to achieve mould opening in production. This impacted on the positioning of the front eyebrow, which was re-designed to achieve design intent.