UK glass packaging company, Croxsons, has refreshed its brand image.
Croxons has been a family-owned business for nearly 145 years and enjoys a rich heritage, putting its success down to a “relentless attention to execution, not just in delivering a product, but also in providing service excellence”.
The company’s new look includes a new logo that delivers a contemporary typeface and new fresh ‘Croxsons’ green colour, complemented by founder William Croxson's signature.
The logo design includes the line ‘A Family of Packaging’, which conveys the importance the company place in nurturing business relationships, while also demonstrating the breadth and completeness of its offering - single-source, multi-choice glass packaging and closure expertise.
A new website has also been developed to provide a fresh and up-to-date insight into the company’s product and service capabilities.
COO Tim Croxson said: “We are very happy with the new styling for Croxsons, which represents our image in a fresh and contemporary way.
"Coupled with this our on-brand messaging provides an accurate reflection of who we are and what we currently offer. We look forward to showing off the full results of the refresh.”