Armstrong, an integrated B2B marketing agency, has been short listed for an award for its work on behalf glass technology manufacturer, Bucher Emhart Glass.
The Chester, UK- based operation helped develop the ‘Stronger Together’ campaign for the company, leading to its ‘Best in B2B’ nomination.
Swiss headquartered Bucher Emhart Glass’ offering is based on an unshakeable belief in glass as a packaging material.
Armstrong worked with Bucher Emhart to develop the ‘End to End’ strategy, which focuses on Bucher Emhart Glass working closely with its customers.
It integrates glass forming and inspection technologies, delivering levels of efficiency while offering unrivalled support. The end result is that together, a stronger and more effective partnership is formed.
B2B award
The success of the work undertaken by Armstrong has not gone unnoticed, with Armstrong being shortlisted in the ‘Best B2B’ category for the annual UK DMA awards.
Company director, Daniel Owen said: “The ‘Stronger Together’ campaign encapsulates Bucher Emhart Glass’s philosophy of working closely with the company’s customers and partners to deliver new advances in the industry.
"Our partnership has been no different. Working with a company as forward thinking as Emhart has meant we can deliver true value and a rock solid marketing strategy.”
Emhart group communications manager Marlen Debrot said: “The End to End strategy was proposed following an extensive brand audit with customers and partners. Armstrong identified a unique point of difference.”
