The European Container Glass Federation (FEVE) has appointed Carlo Pirrone as its Secretary General, effective 3rd March 2025.
Mr Pirrone succeeds Adeline Farrelly, who has held the role since 2008.
He joins FEVE from his role as Director of the Brussels office for the Seda International Packaging Group.
His appointment comes at a critical time for the container glass industry as it navigates challenges linked to competitiveness, innovation, and sustainability within the EU’s evolving policy landscape.
Martin Petersson, President of FEVE, said: "We warmly welcome Carlo Pirrone as the new Secretary General of FEVE.
"His extensive background in European policy, trade, and the packaging sector, combined with his strategic vision and leadership, will be invaluable as we address the challenges and opportunities ahead for the glass packaging industry.
“At a time when the EU’s policy agenda is shaping the future of industrial competitiveness and sustainability, Carlo is well-placed to lead FEVE in strengthening its role as the voice of the container glass industry in Brussels."
He continued: “We also extend our sincere gratitude to Adeline Farrelly for her exceptional service and dedication to the federation over many years.
“Her leadership has been instrumental in driving the industry's priorities forward, and her impact on our organisation has been truly invaluable.
"We warmly wish her every success in her future endeavours.”
At Seda, Mr Pirrone was also a member of the Board of Directors of the European Organisation for Packaging and the Environment (EUROPEN), as well as Chair of BusinessEurope’s Environment Working Group.
His previous experience includes serving as Senior Adviser at Confindustria and as a founding member and leader of Aegis Europe.
