The Friends of Glass community movement that encourages Europeans to choose glass packaging has started its 2015 Tour of Europe at the Expo Milano.
It was joined by global taste experts Andreas Larsson, Best Wine Sommelier of the World, Jane Peyton, UK Beer Sommelier of the Year 2014-2015, and Prof. Antonello Santini, Member of the European Food Safety Authority EFSA at the cooking, tasting and infotainment event.
Friends of Glass introduced the #MapYourTaste ‘Taste Map of Europe’ campaign to Expo Milano attendees.
The #MapYourTaste campaign aims to showcase the differences of taste across European countries by encouraging consumers to map their own personal taste via an online quiz.
The campaign will continue throughout 2015 and all findings will be combined to define the ultimate ‘Taste of Europe’ at the end of the year.
Consumers who take part will also learn more about why glass is the packaging option that best preserves taste and quality of any food or beverage.
Speaking on behalf of the Friends of Glass community, Vitaliano Torno, President of FEVE, the European Federation of Glass Packaging Manufacturers said: “With the Feeding the Planet, Energy for Life theme, Expo represents a platform for glass packaging represented by Friends of Glass.
“The #MapYourTaste campaign encourages consumers to choose glass packaging as best solution for their food and drinks.”
The #MapYourTaste campaign will continue to tour European cities as part of the Tour d’Europe in 2015, with the next stop being at Salon de la Revue du Vin de France on 5 June.
The tour will continue until the end of 2015 also visiting other European cities such as London, Hamburg, Munich and Madrid.