GCA has launched a career slogan which aims to reach a greater number of young talent.

The manufacturer, based in Türkiye, launched its GCA Career Forward brand with the slogan Proceed for the Future, which aims to interact with current and potential employees and reach out to more young talent.

GCA said the brand would also improve working conditions for current and prospective employees.

It plans to create an environment in which current employees will serve as brand ambassadors and create an employer brand that will attract the attention of potential employees.

This will be accomplished by shaping the GCA Career Forward brand with the suggestions of experienced professionals who are a part of the GCA team as well as young generations who offer different points of view.

Dr. Abdullah Gayret, General Manager of GCA, said: “At GCA, we believe that success can only be achieved by bringing together passionate, talented, and resilient individuals that are open to change.

“This viewpoint, along with our ongoing business growth objectives, are significant factors in our hiring procedures.

“Attracting talent who will support our company's vision and mission, assists our organization in meeting its strategic objectives.

“Furthermore, evaluating professionals with fresh perspectives and diverse experiences during our recruitment processes assists us in identifying potential leaders who will bring innovative thinking and positive contributions to our organisation.

“We can further obtain a competitive edge by offering our current and future employees a variety of viewpoints, streamlining business procedures, and promoting innovation.

“The generational synergies that exist within our organization facilitate its successful transition into the future.

“Considering this, we are excited to introduce GCA Career Forward as our new employer brand.

“The opinions of our more seasoned professionals as well as the younger generations, who contribute to the even greater vitality of our team, were taken into consideration when developing a roadmap.

"In accordance with this roadmap, we assist our employees in taking significant steps in their careers by illuminating their true potential through the strong bonds and mentoring opportunities that we have established with the companies that are part of Gürok Group.

“We also want to lead by example for our external stakeholders and provide our bright, driven professionals the chance to grow in their careers."