The glass industry has unveiled a new glass hallmark, designed to highlight the environmental and health benefits of choosing products packaged in glass.

The new hallmark is now available for licensed use on all glass packaging.

Michel Giannuzzi, President of the European Container Glass Federation (FEVE), said:This symbol marks the first milestone on our journey to work together with customers and brands to provide packaging solutions that answer to a growing sustainability focus from consumers.

"With glass already a success story in both sustainability and health, we want to remind the world what they already love about everyday products in glass.

"Our ultimate aim is for consumers across Europe to see this new hallmark on all products in glass packaging on the shelves – whether that’s preserved foods, beverages or olive oils – and to know that their choice of glass stands for creating a more sustainable future.”

A video which marked the launch of the new hallmark is available here