More than half of UK consumers want food and drink in glass packaging, preferring its higher recyclability compared to other packaging materials, according to new research.
The findings of the independent pan-European survey are the latest research to be commissioned by Friends of Glass and FEVE.
They reveal the evolution of consumers’ perception towards the use of glass packaging across 11 European countries from 2008 to 2017.
As well as the perception of the environmental advantages of glass, the research also reveals interesting insights into perceptions of packaging use and health benefits of glass.
Dr Nick Kirk, technical director at trade body British Glass said: “The research gives us good insight into UK consumers’ thoughts about glass packaging.
"We were pleased to find that many people are aware of the environmental reasons for buying and using glass: 54% stated that they would use glass because of its higher recyclability compared to other packaging materials, and 64% saw glass as the most environmentally friendly packaging material.
“Glass is 100% and endlessly recyclable and therefore ideal for those seeking a more sustainable lifestyle. Used glass is not waste, but actually a resource that can be re-used time again without loss of quality.”
Consumers are also paying more attention to food safety: 41% of consumers now say they worry about food safety (5% more than in 2014).
The research revealed a prime food safety worry is chemicals and microorganisms leaching into food or the environment from packaging – 60% of respondents said this is a cause for concern for them.
Dr Kirk said: “It’s clear from the survey findings that there is concern among consumers about how food is packaged and preserved.
“Glass packaging is non-porous and doesn’t need an additional chemical layer to protect the food or drink.
"Put simply, glass packaging won’t interact with its contents: no leeching, no tainting. In fact, glass is an ideal choice when you need to protect natural goodness, appearance and flavour.”
For more information on the findings of the research, visit news.friendsofglass.com