Promotion of Vitrum 2017 began at glasstec 2016 and continued at the recent GlassBuild America 2016.

Vitrum 2017 will have an entirely revamped format that aims to noticeably increase the number of machines and innovative solutions being debuted at the show.

This is as well as seminars and conferences for trade professionals, B2B meetings, a more substantial number of hollow glass representatives, easier access to the two new exhibit halls, and robust involvement from the international trade associations.

"We have no doubt that next year Vitrum will respond even more closely to the needs of visitors and exhibitors," said Vitrum President Dino Zandonella Necca (pictured).

"The signs of improvement in the global socio-economic environment and the mounting speed at which innovations in the glass processing sector are being churned out are two elements that bode extremely well for the Expo.

“And that’s not all. Right from the start, we actively encouraged the involvement of the international glass industry associations in order to partner with them in creating an event that best meets the needs of their members, whether businesses or glass professionals.

“There will also be a variety of related business opportunities that range from technical workshops to one-on-one meetings, and meetings planned through the match-making process at the stands, to leisure activities that are focused on experiencing the best of the Italian way of life.

“We have also designed even more convenient formulas for Vitrum 2017 exhibitors, providing an easier-to-access location inside Fiera Milano Rho.

“We are eager to dive into the months between now and the October 2017 event with energy and enthusiasm, knowing we are offering the world of glass a new, amazing opportunity to gather in one place and share their thoughts on the latest industry innovations."