O-I has created a limited edition bottle in collaboration with Colombian rum producer FLA, honouring Colombian writer and Nobel laureate Gabriel Garcia Marquez (Gabo).
The super-premium rum has been released under FLA's Ron Maestro collection, and marks O-I's second arts-inspired partnership with FLA since 2012.
The packaging is a result of collaboration between FLA and O-I's Covet team. Working together, the bottle and the decoration strive to capture the magic of Gabo's works and celebrate the flavours of the FLA spirit.
The label features Gabo's face surrounded by the titles of his various literary works and a number of colourful butterflies, a reference to a character from perhaps his best known work, "One Hundred Years of Solitude", who was always surrounded by yellow butterflies.
The bottle is produced at O-I's manufacturing facility in Soacha, Colombia.
Ron Maestro Gabo Special Reserve was created by a panel of expert spirits tasters who worked for more than six months to achieve a unique blend of 30-, 17- and 12-year vintage rums from FLA's ageing cellars.
The spirit is currently available in limited quantities in Colombia.