Owens Illinois (O-I) presented its latest developments in glass packaging to the craft beer sector at BeerX, the festival of beer hosted by the Society of Independent Brewers (SIBA) at Sheffield Ice from 18th to 21st March.
O-I presented brewers with samples of its first two black glass beer standards, which will be available from May and September.
O-I sees black glass as offering the craft sector highly distinctive brand packaging, which can be coupled with imaginative labelling to create genuine shelf standout.
Black also maximises the UV properties of the material to enhance the unparalleled preservation and taste characteristics of beer served from glass.
The team was led by Maarten van den Berg, a member of the European beer
segment team, who said, “We have a full package of support for black glass; not only samples, but literature, bottle bags and a dedicated microsite.
“Over 50 brewers and associated companies requested further information about O-I and its products and we hope to see many of them again when we open our upgraded facilities at Harlow following a £25 million investment.”
Caption: O-I’s Leanne Johnson discusses the possibilities of black glass with David Harrison, director of H S French Flint on the O-I stand at BeerX 2015.
