A competition will offer students aged under 30 a chance to design using glass packaging decoration.

The O-I : Expressions Design Awards 2021 challenges young designers to create appealing glass packaging for a spirits brand.

The brief for the pack contains a very real issue faced by spirits brand owners – how to convey both premium brand cues and enhanced sustainability.

Melianthe Leeman, Global Marketing Director, Wines and Spirits, O-I Glass, said: Packaging design has long been centred on aesthetic appeal and product protection. Now, it also involves communicating brand sustainability.

"O-I is delighted to be supporting this exciting competition in collaboration with PLD and Pentawards; we would love to see all young designers and design students put their skills to the test."

Full criteria and how to enter can be found at https://www.packaging-london.com/oi-design-awards/. The deadline is 15 June 2021.

The five winning designs, chosen by an expert jury, will be made in glass, displayed at Packaging Innovations London (September 2021), featured on the Packaging Innovations website and in industry communications.

The overall winner will also be presented with an Apple iPad Pro 12.9-in (4th generation) 256GB, plus Apple pencil (2nd generation).

The competition is based on a 75cl premium standard bottle, one of a series being launched commercially in May.

The soon-to-be-launched collection has been designed for the European market and incorporates both premium and sustainable features.

Glass possesses inherent characteristics which authenticate these aspects of the brand story. It possesses an elegance, tactility and lack of taste taint which make it the format of choice for premium spirits, alongside the reusability, 100% recyclability and high recycled content which add to its sustainability.

Entrants will create designs that can be printed directly onto the glass using the capabilities of O-I : EXPRESSIONS.

This digital technique makes it possible to print sculpted decorations into the bottle to create 3-dimensional works of art. It enables entrants to fully customise their bottle and tell a unique brand story.

The O-I : EXPRESSIONS DESIGN AWARDS 2021 is open to all students on recognised design courses around the world and to any other designers under the age of 30 on June 15 2021.

All designs must be capable of being printed directly onto glass. A full design guide is available on the awards website.