French container glass manufacturer Saverglass has shared an insight into rosé glass bottle packaging innovations.
The rosé glass bottle evolution is an example of what the future holds for premium wine glass packaging for other wine categories.
Whether it's a traditional Provençal wine or a celebrity rosé brand, producers choose one-of-a-kind glass bottles with sweeping curve shapes, intricate punts that look like a golf ball, or creating new concepts, such as flat-sided bottle shapes or perfume-like bottle shapes.
“Premium offerings of rosé go hand-in-hand with refined bottles that have an appealing shape that draws attention, make use of creative decorating techniques instead of simply just labels, and bottles are personalized through embossing on the finish, body, and base,” said Régis Maillet, Marketing Director for Saverglass Group.
“Rosé wines show their best qualities when packaged in a way that allows buyers to see their subtle range of colours.
“Using extra-white flint glass for the whole bottle, including the punt, the light concentrated at the base radiates throughout the bottle to showcase the pale colour of the wine,” added Mr Maillet.
Rosé wines have gradually found their way into high-end restaurants, offering more-structured rosé wines to be age-worthy enough to be paired with several refined dishes.
As rosé wine hits the Michelin-star restaurants, producers expect them to opt for bottles with ultra-intricate designs, premium decoration, and unique bases to make the wine stand out.