Şişecam has appointed Beytullah Şahin as its Chief Production Officer to execute its ambitious production strategy and plans.

A cornerstone of Şişecam’s production agenda is the empowerment of a technology-centric framework, marked by efficiency-driven initiatives such as waste heat conversion and the implementation of digital twin technologies.

Şişecam’s strategic blueprint includes developing regional strategies that align production and sales with dynamic trade trends, as well as a comprehensive modernization drive aimed at optimising costs.

Şişecam focuses on alternative energy sources and sustainable raw material use. Additionally, the company prioritises the integration of artificial intelligence-backed, data-driven decision-making mechanisms in production processes.

These initiatives underscore Şişecam's commitment to pioneering sustainable practices and cutting-edge technologies in its operations.

Mr Şahin graduated from Akdeniz University, Department of Mining Engineering in 1995. From 1996 to 1998, he worked as a Research Assistant in the Department of Mineral Processing and Beneficiation at Middle East Technical University.

He obtained his master's degree in the same field. He completed various executive training programs including Leadership Academy Baltas, Stanford University Strategic Marketing, and INSEAD Executive Leadership Program.

Beytullah Şahin started his professional career at Şişecam and took key positions as Operations Engineer, Purchasing and Material Planning Chief, Material Management and Production Planning Manager across the globe.

Notable among these roles are his General Manager positions at Trakya Glass Russia Flat Glass Plant in 2012 and later at Şişecam Northern Italy Flat Glass Plant in 2017. He also managed the commissioning and integration of Şişecam’s Southern Italy Flat Glass Plant. Mr Şahin was appointed as Senior Production Director of Architectural Glass in 2021 and Senior Production Director of European Operations in 2022.