Şişecam held the groundbreaking ceremony for its €255 million greenfield glass packaging facility in Kaposvar, Hungary yesterday.

The 330,000 tonnes per year facility is the Turkish glass manufacturer's first glass packaging production site in Europe and will allow the company to introduce its to the European market more easily.

The ceremony was attended by Hungarian Minister of Foreign Affairs and Trade Péter Szijjártó, Kaposvar MP Attila Gelencsér, Kaposvar Mayor Károly Szita, Şişecam Chairman Prof. Dr. Ahmet Kırman, and Şişecam CEO Görkem Elverici.

Şişecam Chairman Prof. Dr. Ahmet Kırman delivered a speech at the ceremony, pointing out that Şişecam records most of its international sales to the European market.

He also emphasized that Şişecam prioritises value creation for its entire ecosystem.

“The European market accounts for a quarter of the total global glass packaging market. This fact offers major opportunities for the rapid development of the industry and for the expansion of our company's current production footprint.

“Şişecam's positive experience in Hungary to date played a major role in prioritizing the country while planning our glass packaging production facility investment in Europe," he said.

Şişecam CEO Görkem Elverici said: “The production site will respond to the glass packaging demands of both Hungary and foreign markets across a wide geography while also boosting Hungary's exports."