Verallia Deutschland has created a Design Centre.
In the past new models were developed by technicians in mould construction, who also had to grapple directly with technical feasibility.
The focus is now primarily upon ‘creating something beautiful for the customer,’ according to Mr Jurgen Mayer, Design Centre Head.
The limits of what is technically feasible have already been pushed back one or two times by the approach.
The team includes two new product designers who can hand-draft sketches together with customers or come up with new concepts using modelling clay.
The technology has also been upgraded to give customers an alternative to modern agencies. Real models ‘to grab hold of’ can be printed by means of 3D printers.
The opposite is also possible: with a new 3D scanner, every shape can be digitalised.
“That can be a tree bark profile or a bottle for which the exact dimensional details are required, or a freely shaped fantasy model," explains Jürgen Mayer.
This ‘backwards’ method of design is called reverse engineering. It means additional customer orientation for Verallia Deutschland. From the initial idea to the completed product, everything comes from one source.
