The Mexican glass producer Vitro has launched a new brand identity with the tagline ‘Together, We See Further’.

Vitro's new brand represents a renewed commitment to partnership and innovative, long-term thinking.

Adrian Sada Cueva, Chief Executive Officer, said: “We’re staying true to what has made us an industry leader. The power of partnership remains our greatest asset. We have a reputation for working together and looking ahead to develop the next generation of innovative glass solutions. Now, that reputation becomes our identity.”

The refresh is also centred on a new visual identity and logo, as well as Mission, Vision and Values statements.

Mr Sada Cueva adds: “With collaboration as our constant, we have made great progress in recent years. Today, with a stronger, more global leadership position, our new era demands a new commitment to our customers and partners.”

In recent years, Vitro has doubled in size due to investments made in the United States (US), including the October 2016 acquisition of PPG Flat Glass and the March 2017 acquisition of Pittsburgh Glass Works (PGW).

Vitro currently operates 10 glass float lines across the enterprise, and its seven US glass float lines include five operated by Vitro Architectural Glass and two operated by PGW.

Pictured: Vitro's new logo