Perfume and cosmetics glass manufacturer Wheaton has created an interactive design space for glass packaging in São Paulo, Brazil.

The Wheaton Glaxperience laboratory will allow clients and partners to explore a variety of glass products, experiment with custom designs, and learn about eco-conscious solutions and new technologies.

The room, located within Wheaton's facilities, is decorated to reflect different contexts of product usage, such as a kitchen and bathroom, helping visitors visualise the products in their environment.

Consequently, Wheaton hopes the laboratory will help meet the needs of the current packaging market.

Ricardo Lopes, Commercial and Marketing Director of Grupo Wheaton, said the space will allow customers and partners to immerse themselves in the brand’s glass products.

He said: “They can not only visualise and manipulate the products, but also simulate packaging using the MyWheaton3D platform and experience the preparation of a perfume. They will experience the universe of possibilities that glass provides.”

Options for decorating and customising glass packaging are available for viewing and experimentation, including: painting and texture effects, screen printing, digital printing, hot stamping, and interaction technologies, among others.

The aim is to explore the visual, tactile and olfactory senses.

Additionally, the Wheaton Glaxperience space offers technological resources such as the MyWheaton3D platform to simulate and test colours, designs and closures in a package.

To complete the room, the Experience Lounge allows visitors to participate in the creation of a perfume.

The fragrances, presented in cylinders, are filled into the glass bottle by the visitor, who finishes the product with a valve and lid.