Ardagh Group has continued its relationship with Absolut with the launch of its latest limited edition bottle, Absolut Facet.
Once again, Ardagh designers and technologists, working closely with their customer, have achieved outstanding innovation in glass packaging by developing a new colour and shape to create this blue bottle featuring an asymmetric design.
Gaia Gilardini, Global Communications Director, Absolut, said: “With the Absolut Facet limited edition bottle, we want to celebrate the unexpected and encourage people to be open to the different journeys a night could take you. We believe the best nights are the ones that happen out of the blue - unplanned and spontaneous.”
The round edges of the Facet bottle have been cut like a gem, creating a number of faces that catch the light in different ways. Achieving this effect and recreating the precise colour was one of several challenges that Ardagh met before producing the two and a half million bottles at its plant in Limmared, Sweden.
Ardagh’s Fredrik Källqvist stated: “We have been closely involved in several ground breaking Absolut projects such as Unique with four million differently designed bottles, but each new project encourages us to raise the bar even higher and Facet is no exception.
"Bringing such a complex design into volume production required painstaking and very detailed preparation, as did replicating the colour to the highest degree of consistency across the complex design and to the required wall thickness.
“Creating such packaging innovation is only possible when you have the total support of your customer, and as with all our joint projects, our successful working relationship with the Absolut team assured that it was a smooth process.”