Absolut Vodka has achieved 50% recycled material within its clear glass bottle four years ahead of schedule.
The Absolut Company pursued the target set internally by the company to use at least 50% recycled materials and was able to maintain the bottle’s characteristic clearness through close collaboration with container glass manufacturer Ardagh Glass.
Using recycled and reused materials is an important part of The Absolut Company's circular philosophy, while at the same time, contributes to the reduced use of finite resources.
Stephanie Durroux, Chairwoman and CEO at The Absolut Company said: "This is proof that our sustainability work is at the forefront of everything we do.
“We already run one of the world's most energy efficient distilleries and our overall sustainability targets remain ambitious. To reach some of our targets, well before deadline, is very pleasing.”
Commenting on the achievement, Anna Schreil, VP Operations at The Absolut Company, said: "We have a close and long-term collaboration with our glass manufacturer Ardagh.
“Through weight reductions, increased use of recycled glass and other measures, we have reduced CO2-emission from glass production by 10% in only five years and continue to work toward improving this even further".