Founded by two friends in Hamburg in 2003, fritz-kola bottles are 100% recyclable, returnable and using reusable glass packaging was the obvious choice to maintain the product’s quality and taste and is key to their sustainability strategy.
The new bottle has been designed to reflect the brand’s values. Ardagh worked with the design agency to bring their creativity to life with unique design features.
These include embossing the message: ‘den wachen gehört die welt’ - ‘The world belongs to the awake’, referring to waking people up to making positive change in the world.
The wording is embossed in reverse on the bottom of the bottle, which is then mirrored and revealed through the top of the empty bottle once the drink has been finished.
The bottle is designed to be returned and refilled up to 20 times, before being recycled.
Mirco Wolf Wiegert, founder and CEO of fritz-kola explains: "In times of climate and resource protection, reusable glass is a priority for the people behind fritz-kola.
“Our new bottle will be more beautiful with every use in the next few years. Friction rings and scratches will tell the stories of every bottle that avoids disposal by being reused.
As a beverage manufacturer, fritz-kola takes care to work with regional suppliers and bottlers to keep their environmental footprint as small as possible.”
They are constantly developing ideas for re-using their bottles after drinking as well as encouraging consumers to return them for refill.