Ardagh Glass Packaging (AGP) North America collaborated with Constellation Brands to design and manufacture a highly decorated wine bottle for its Crafters Union brand.

The 750ml claret wine bottle has a 360° design of tattoo-style illustrations, created by One Design.

The illustrations were replicated into the glass bottle design using Ardagh’s sculptured embossing software.

Ardagh’s Product Design team was able to deboss the high-definition artwork into the glass, adding textures and enhancements to a higher standard than traditional glass packaging design.

Unlike two-dimensional debossing, this sculpturing technique creates intricate, life-like detail, depth and dimension for premium glass bottles.

The Crafters Union project employed Ardagh’s Development Machine, a highly flexible glass forming system, for both the sampling process and the initial small-batch run, to provide speed to market for the custom bottle design.

Darrell Wineman, Vice President of Food, Wine & Spirits for AGP – North America, said: “Ardagh Glass Packaging is passionate about innovation through glass decoration and enjoys pushing the technological boundaries of what we can achieve for brands such as Crafters Union.

We continue to focus on innovations in complex bottle texturing, as well as new design techniques and manufacturing capabilities, to create an extra dimension of creativity and branding for customers like Constellation Brands.”

AGP – North America further commented that this focus is also to celebrate the advancement of glass packaging for the International Year of Glass.