Ardagh Glass has launched a Development Machine which it said allows brands to unveil new or redesigned products in glass packaging much faster than ever before.

The machine is located in its Port Allegany, Penn., plant and is a flexible forming system capable of quick changes, which has contributed to a 30% reduction in new product lead times.

Ardagh said the technology is available to customers globally and can simulate nearly every manufacturing condition to make glass bottles and jars of all shapes and sizes.

It also incorporates the latest design features such as unique textures and embossing.

Ardagh Group’s overall Vision4Glassapproach includes a team of in-house designers that collaborate with customers in early design phases to create conceptual designs, technical drawings, 3D renderings and prototype models.

The addition of the Development Machine to this process makes it seamless for brand owners to create custom bottle designs, launch new products, or unveil limited edition releases.

“Ardagh Group continues to focus on innovation and this flexible facility enables our customers to achieve real reductions in the time taken to get their products to market,” said Alex Robertson, Chief Commercial Officer of Ardagh Group’s North American Glass division.