Ardagh's North American glass group has introduced its updated glassmaking and recycling educational programme – Captain Cullet and the Little Gob o’ Glass.
The free, online educational programme, featuring Captain Cullet and the Little Gob o’ Glass, offers elementary schools, teachers, parents and students alike a curriculum that includes two online animated videos; an activity book with age-appropriate games, mazes and puzzles; bookmarks; a certificate for completing the programme; and colouring sheets featuring the two animated characters.
The animated stars of the programme, Captain Cullet and the Little Gob o’ Glass, promote recycling, reusing, and choosing healthy and safe packaging for food and beverages.
Captain Cullet is a robot who crushes glass into cullet, or crushed glass containers, to be used again in future glass packaging. His sidekick, the Little Gob o’ Glass, is a drop of hot molten glass – the form of glass just before being moulded into a container.
“Ardagh Group understands the importance of educating today’s youth about the benefits of glass and recycling, explaining the true impact it has on our environment,” said Alex Robertson, Chief Commercial Officer at Ardagh Group’s Glass North America division.
“Early education is crucial, as positive habits are instilled at a young age. ”
The programme is available from www.captaincullet.com
For more information on Ardagh Group’s Sustainability Policy, visit http://www.ardaghgroup.com/corporate/sustainability#!reducing-environmental-impact.