Ardagh has launched a 750ml beer bottle option, to cater to the US craft beer movement.
Aiming to provide a more authentic feel for Belgian-style ales, the bottle is now available for purchase on Ardagh Group's BuyOurBottles site.
"The BOB platform is specifically designed for craft brewers interested in purchasing glass beer bottles by the pallet or truckload directly from us, the manufacturer," said Robert Shanteau, Vice President of Beer Sales for Ardagh Group's North American Glass division.
"The addition of the 750ml Belgian provides increased flexibility for craft brewers.”
The BOB site now offers five different amber bottles, including two variations of the 12 ounce bottle, a 22 ounce bottle and two variations of the 750ml bottle.
The craft beer market is increasing, as is evident by the rising production and sales of the segment.
In 2014, the craft brewers' volume share of the U.S. beer market reached double digits, at 11%.
Last year, craft brewers produced 22.2 million barrels, which resulted in an 18% rise in volume and a 22% increase in retail dollar value, estimated at $19.6 billion [Source: Brewers Association].
Ardagh Group has a long history serving the beer market.
"Ardagh Group pioneered the Narrow Neck Press & Blow (NNPB) lightweight glass making process in the early 1990s and has been supplying environmentally friendly, lightweight bottles to craft brewers in growing quantities since that point in time," said Shanteau.