Łomża Brewery, has launched the Łomża Jasne beer in a premium new bottle design, introducing modern features to the sleek bottle that consumers love.

The new design emphasises the slim shape, and the neck of the bottle has been embossed with the brewery’s logo, reflecting Łomża brand’s history.

The design brief was to create glass packaging that captured Łomża’s historic identity while retaining key brand icons and features.

Working with Ardagh Group in Poland, in-house designers used their creativity and technical expertise to develop different bottle designs to meet the brief, from which the final shape was selected.

"The bottle’s fresh look is achieved using two design techniques: traditional embossing and debossing. It has a 500ml capacity and is tall and imposing, giving it real shelf stand-out," explains Roman Sobecki from the design department of Ardagh OEG Design, Gostyń glassworks.