Beatson Clark has designed a new bottle for Story’s range of sparkling fruit presses, making use of its embossing capabilities.

Director of Story, Julian Sollom, wanted to evolve the soft drinks brand and approached Beatson Clark about designing a bespoke bottle.

Beatson Clark’s designers took the label artwork as a starting point, and created a bottle which features an idyllic country scene embossed continuously around the entire shoulder.

The bottle shares mould equipment with a container from Beatson Clark’s general sale range, so the cost to the customer was reduced by more than half compared to a completely bespoke design.

“We chose Beatson Clark because of their very pragmatic approach to this project, the compelling design they created for us, the time they took to understand what we wanted and the flexibility they showed in bringing the project to life”, said Julian.

Story was launched in 2011 to fill a gap in the market for soft drinks that would appeal to both children and adults, as well as those looking for an alternative to alcohol on an evening out.

Chris Palmer, Business Development Manager, at Beatson Clark, said the new bottle is a good example of the company’s flexibility and creativity.

“We’re really pleased with the embossing on this bottle as it looks beautiful and reinforces the brand values that Story is trying to promote,” he said.

Story drinks are currently available in bars, restaurants, hotels and cafés but the company is investigating retail outlets too.