Beatson Clark has produced a shorter, lightweight bottle for Aspall ciders to cater for the on trade pubs and bars market, as the bespoke design is too tall for most trade fridges.

Aspall’s range of bottled ciders have been given a new look, and six products are now on sale in pubs or bars in Beatson Clark’s standard 500ml amber lightweight Vichy bottle which has a crown neck finish.

Polly Robinson, Marketing Consultant at Aspall said: “We love the iconic bottle that we’ve been using for almost 100 years, but it’s now too tall for the fridges in most pubs and bars."

“In many pubs the bottle is kept on its side, which means that our products don’t catch the eye of customers choosing their drink from the other side of the bar. We wanted our products to stand upright, so we asked Beatson Clark to supply a slightly shorter bottle for us.

“The new bottles are going down really well and have helped us to get more packaged, as opposed to draught, product into the on trade.”

Damian Mills, Head of Operations at Aspall, commented: “We like working with a smaller company like Beatson Clark because they are able to be more flexible and provide great customer service”.

Beatson Clark’s Marketing Manager, Charlotte Taylor, said: “We have worked with Aspall on various projects since 2010 and we’re very pleased to have helped them to come up with a stylish solution when it came to repackaging their ciders for the on trade.”

As well as the standard and bespoke 500ml cider bottles, Beatson Clark also supplies Aspall with their 330ml vinegar bottles.