Diageo has designed another bottle to enhance its bestselling Cîroc Vodka range.
Diageo relied once more upon the knowledge of the Stölzle Glass Group and set up direct co-operation between photographer Mario Testino and Stölzle Flaconnage, the English production site and centre of New Product Development in the field of Prestige Spirits. The result was the creation of Cîroc’s Zoolander Blue Steel bottle.
The bottle is inspired by the iridescence ‘Blue Steel’ pose of the fictional male supermodel Derek Zoolander.
As a long-term partner of Diageo, Stölzle was able to evolve the design ideas of creative director Mario Testino by transforming the ‘Blue Steel’ pose of Derek Zoolander into a good-looking and fashion-forward bottle.
The limited edition of the Cîroc’s Zoolander Blue Steel bottle, which comes in a standard 70cl format, is available in selected bars and as a 3L collector’s edition. It is also available from all major wholesalers from the end of February 2016.
Stölzle perpetuated its long lasting collaboration with Diageo with the bespoke bottle, which aims at the super-premium spirits market. It is a rapidly growing market and consumers are willing to spend more on luxury drinks. The limited Blue Steel edition is a fun addition to the whole Cîroc range that will appeal to both fans of the brand and of the film alike.
Stölzle is a manufacturer of high-end glass containers for its Prestige Spirits and Perfumery & Cosmetics divisions. Its headquarters are located in Austria and the group consists of six European production plants and three in-house decoration sites.