A UK-wide survey commissioned by Encirc has revealed strong public support for glass packaging, driven by health and environmental concerns.
The survey, conducted by Censuswide, found that almost three quarters of consumers would support government action to increase the use of glass, amid growing concern over chemicals, plastics and taste.
The poll of 2,000 adults found that 73% want to see stronger policies that encourage brands to use more glass packaging.
The shift comes as 67% of people report concerns about chemicals in their food and drink, with plastic packaging increasingly under scrutiny.
Sean Murphy, Managing Director at Encirc, said: “This is a clear wake-up call for the packaging industry. People want safety, sustainability and quality.
“Being chemically inert and infinitely recyclable, glass delivers all three - and the public is asking for a change to how their food and drink is packaged. We need joined-up action between government and industry to meet that demand."
In addition, respondents were seven times more likely to prefer the taste of drinks when packaged in glass than plastic or cans – a belief that’s reinforced by science.
Glass’s inert nature means it does not leach chemicals, distort flavour or react with what’s inside, preserving its contents.
Furthermore, 76% of participants said a ‘microplastic-free’ label would influence their purchasing habits.
