Bystronic glass has entered the international world of social media by creating its own YouTube channel.

“Videos play a particularly important role in the technical sector, because they make it much easier to explain how our complex machines and equipment work other than words can alone”, said Iris Minten, who is in charge of Online Communication at Bystronic glass.

“Using YouTube and other social media is now a part of daily life in the business world, so we decided in December to create our own YouTube channel.”

There are six videos with an intro in the current glass cube design of Bystronic glass. The most popular is a short film containing pictures of the glasstec 2012 trade fair.

Visitors can also watch and comment on videos that demonstrate the production of insulating glass units, laminated glass and automotive glass pre-processing.

The number of videos and theme areas on the YouTube channel will gradually be expanded. Interested parties should subscribe to the Bystronic glass channel to receive automatic notifications about new items on the YouTube page.