Materials technology group Ceram is set to change its name to Lucideon from 1st February.
The firm, based in Staffordshire, has acquired new businesses over the years and the move is designed to bring them together under one banner.
The change will also help grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to clients around the globe.
Lucideon is a name that has been chosen carefully. It is made up of two words with ‘Lucid’, as in making things clear and intelligible, and ‘Eon’ meaning a period of time.
The company, which also counts US-based testing and analysis firm M+P Labs amongst its group, will be given a fresh look as a result of the change of identity, with a new logo, signage and website.