Diageo, the maker of Johnnie Walker Scotch Whisky, has released its lightest 70cl glass bottle for whisky.
The Johnnie Walker Blue Label Ultra bottle weighs 6.3oz (180g).
The bottle was made using patented glass technology developed by Diageo's design team.
The lighter, lower-carbon bottle was created over a five year period.
In a first for Diageo, a license to the open sourced patent will be offered on a royalty-free basis to individuals and/or organisations globally.
Jeremy Lindley, Global Design Director at Diageo, said: “Johnnie Walker Blue Label Ultra was born out of a vision for the future of luxury - one that embraces lighter, sustainable, and innovative design without compromising craftsmanship.”
In celebration of the milestone, Johnnie Walker has partnered with North American-based artists, designers, and the Corning Museum of Glass.
The artists will create pieces inspired by the glass technology behind Blue Label Ultra.
During NYCxDesign in May, the works will be unveiled at an exhibition hosted at the Cristina Grajales Gallery in New York, USA.
With only 888 bottles available globally, the limited edition bottles feature select 'ghost whiskies' from now-closed distilleries.
