A survey by the European Container Glass Federation (FEVE) has found out that three in four of European millennials would opt for products in glass over any other packaging material.

77% of the 2,030 consumers surveyed thought that glass was the best packaging material for beauty, perfume and medical products.

Michael Delle Selve, Senior Communications at FEVE, said: “These results show that there is a genuine appetite among sustainability-conscious consumers for more beauty products packaged in glass.”

69% of respondents rate glass as the most recyclable and ocean-friendly packaging when compared to metal or plastic/PET. A further seven in ten consumers recognise that glass flacons used for beauty products can be recycled with general household glass.

These findings come at a time when 91% of consumers aged 18-34 have become more conscious of their impact on the environment in the last year.

Mr Selve added: “With younger consumers drawn to glass for both its premium feel and its sustainability credentials, glass packaging could be the key to connecting with millennials.

“It’s time for brands to take notice and react by increasing their offerings in glass packaging.”

83% of respondents found that glass was the best at preserving the quality and scent of products and 86% found that it was best for giving the most premium feel.

To ensure maximum recycling potential, the glass industry has committed to raising awareness of the full recyclability of glass flacons through public education campaign conduction via its consumer-facing awareness platform, Friends of Glass.

Our seas are estimated to contain more plastic than fish by 2050 and concern over the state of our maritime systems is on the increase since the release of the BBC’s Blue Planet II. Consumers are looking to brands to find sustainability-sound solutions to everyday consumer waste.

The figures are released as ADF&PCD Paris launches its annual industry show dedicated to innovation in the perfume and cosmetic packaging community.