FEVE has won a Gold Stevie Award for its Friends of Glass campaign.
FEVE (The European Glass Container Federation) and its partner Weber Shandwick Brussels won the Communications Campaign of the Year, Reputation and Brand Management award at the 12th Annual International Business Awards.
Michael Delle Selve, Senior Communications Manager at FEVE said: “The award is a great recognition for the Friends of Glass campaign which is active across 11 European markets including France, UK, Spain, Italy and Germany and relies on the support of thousands of people who believe glass is the best packaging option to preserve their preferred food and drinks and keep them pure.
“Our message is simple, we want to urge consumers to ‘look beyond the label’ when grocery shopping – not just in regards to the contents of their food and drink, but also the packaging, which can influence the quality and taste of what’s inside.”
Annick Boyen, CEO, Weber Shandwick Benelux said: “The Gold Stevie marks real success for Friends of Glass and as an agency we wholly appreciate the partnership with FEVE.
“Our collaboration ranges from strategic planning through to ambitious local market implementation across multiple channels, all geared at allowing a trade association to engage with European consumers.
“Our combined efforts focus on promoting the benefits of glass packaging in an approachable and informative way.”
Stevie award winners were determined by the average scores of more than 200 executives globally who participated in the judging process from May to early August.
Nicknamed the Stevies for the Greek word for ‘crowned,’ the awards will be presented to winners at a gala awards banquet at the Ritz-Carlton Hotel in Toronto, Canada on 23 October.