Germany’s futronic has given its website a complete facelift.
The relaunched site puts the emphasis firmly on content – case studies and other stories are used to communicate a comprehensive picture of the control system specialist’s competencies and activities.
The concept and design are based on a new corporate identity, developed in close consultation with Jetter AG. The aim is to make the partnership and the common bond between the two companies more visible.
The control system specialist’s new website is clearly structured with intuitive navigation through the various menus. The website is visually appealing yet refreshingly unobtrusive, with the emphasis firmly on content.
“We naturally wanted to provide a showcase for our company and for our products and solutions,” explained Michael Preuss, Managing Director of futronic together with Wolfgang Lachmann.
“At the same time, it was important to us to communicate directly who we are and what we have to offer.”
By this he means projects for customers all over the world, the diverse project requirements and the ability of futronic’s experts to deliver solutions.
He’s also referring to news, stories and other interesting reports about the company. And to the people who work for it.
Strengthening the employer brand
The new website particularly targets international customers and business associates, which is why it went online simultaneously in German and English, with other languages to follow.
The concept and design of the relaunched website are based on a new corporate identity, developed in consultation with Jetter AG.
The structure and the visual language, for example, have been aligned to the Ludwigsburg parent’s own website, which itself underwent a complete facelift last year.
futronic's aim was “to make the partnership and the common bond between the two companies more visible”, says Michael Preuss.
The website and the new company logo are just the first step on this path: other media such as futronic’s image and product brochures, the futronic Journal and of course the firm’s trade fair exhibits will obviously also be adapted to the new Corporate Identity over the next few months.
The way futronic is portrayed to the outside world will thus be rounded off both conceptually and visually.