The Glass Packaging Institute (GPI) is now accepting entries for the 2027 Clear Choice Awards, which recognise North America’s best glass packaging designs.
Since 1989, the Clear Choice Awards have celebrated brands that use glass packaging to elevate product quality, strengthen brand storytelling, and support sustainability goals.
The awards recognise glass as both a design medium and a circular packaging solution, highlighting how thoughtful packaging choices can build consumer trust and long-term value.
New for 2027, GPI has introduced the Historic Bottle Reissued category, recognising brands that revive and reuse legacy glass bottle designs.
Scott DeFife, GPI President, said: “Glass has always been about more than packaging, it’s about quality, trust, and longevity.
“The Clear Choice Awards spotlight brands that understand the role packaging plays in storytelling and sustainability.
“This year’s Historic Bottle Reissued category is a great example of how glass connects the past, present and future.”
To enter, products must have launched in North America during 2025–2026, and fall within one of the following categories:
- Beer, Cider & Malt Based Beverages
- Non-Alcoholic Beverages
- Wine
- Spirits
- Spirits-Based RTD/RTP
- Food/Dietary Supplements
- Cosmetics/Fragrances
- Historic Bottle Reissued
- Sustainability & Innovation
- Global Member Company (only current GPI association members are eligible)
A panel of judges will evaluate submissions based on:
- Innovation: creativity in function, materials or aesthetic.
- Design: attention-grabbing visual detail.
- Shelf Impact: distinctive presence in the retail environment.
- Brand Inspiration: strength of the product story and consumer connection.
Winners will be announced in 2027 and featured in digital and print media, as well as on GPI’s social media.
Entries will be accepted on a rolling basis until December 18th, 2026.
For more details on how to enter, please click here, or contact: [email protected]
