The Glass Packaging Institute (GPI) released a poll which showed US consumers valued glass’s sustainability and wanted more companies to offer glass as an option.

GPI released the results of a poll commissioned by the association to measure attitudes toward glass sustainability.

The survey found that US consumers prefer glass packaging due to its environmental benefits, and are inclined to shape their purchasing behaviour accordingly.

Highlights from the poll:

  • 92% of respondents said they would feel positively toward a company that offered more glass packaging because of its lower environmental impact than other materials.
  • 76% of respondents were familiar with the fact that glass is infinitely recyclable, versus less than a quarter (24%) who were hearing about it for the first time.
  • 73% of respondents, or about three in four, wished more companies offered their food and beverage products in glass packaging.
  • A strong majority of respondents, nearly three in five (58%), said knowing that glass was infinitely recyclable could make them change their purchasing behaviour.

GPI President Scott DeFife said: "This poll further proves what research has shown for years: consumers trust glass.

“Consumers want and expect more out of brands when it comes to sustainable packaging, and brands should include more glass options in their portfolio or risk alienating important customer segments."

He continued: “We see in the numbers that members of Gen Z are the most environmentally conscious generation yet.

“A whole generation is about to enter the pool of consumers, and they’re more willing than ever to make effortless sustainable choices in their everyday lives—like choosing glass.”

This CARAVAN survey was conducted by Big Village among a sample of 2,013 adults 18 years of age and older.

The online omnibus study is conducted three times a week among a demographically representative US sample of 1,000 adults 18 years of age and older.

This survey was live on November 18-23, 2022. Click here for the Big Village online survey methodology statement.