Knauf Insulation has been named the Official Glass Recycling Partner of the Big Machine Music City Grand Prix in Nashville, US.

The fiberglass manufacturer will form a major glass recycling initiative for the three-day festival of racing and music, as well as Nashville’s entertainment districts.

The initiative will begin on July 1 at participating establishments in Broadway and in Midtown, culminating August 5-7 with the Big Machine Music City Grand Prix at the Nissan Stadium campus.

"We're thrilled to partner with the Big Machine Music City Grand Prix to recycle glass bottles which would otherwise end up in a landfill," said Chris Mahin, Vice President of Sustainability and HSE at Knauf Insulation. "These types of unique recycling opportunities are valuable for Knauf as we continue to seek alternative sources for glass – the main ingredient in our high-quality fiberglass insulation.”

Knauf Insulation will be recycling any glass on the Nissan Stadium campus throughout race weekend; last year’s inaugural event attracted more than 110,000 guests over the three days.

Knauf Insulation’s efforts will also extend to Broadway and Midtown, where most major establishments have already committed to taking part in the recycling efforts. From July 1 through August 8, Knauf Insulation will collect glass from restaurants, bars and distilleries in the area.

Recycled glass will be picked up from each location and delivered to Knauf Insulation’s local recycling partner, Strategic Materials, daily with the goal of collecting 150,000 glass bottles throughout the month - enough to lap the Nissan Stadium track 230 million times.

Knauf Insulation is heavily invested in improving glass recycling rates. The company uses 500 million pounds of recycled glass in its manufacturing process annually.