NSG Group chosen to implement Augmented Reality display for Mercedes…

NSG Group chosen to implement Augmented Reality display for Mercedes Benz

Published 11th August, 2021 by George Lewis

NSG Group has been selected by Mercedes-Benz AG to showcase its Augmented Reality Head Up Display technology on the new Mercedes Benz S-Class model.

The company was recently able to introduce the world's first Head Up Display powered by Augmented Reality (AR).

The AR-HUD technology utilises an enhanced version of NSG's proprietary Advanced Press Bending technology to provide high display image quality.

As an additional innovation, solar reflecting technology that de-ices the windscreen using invisible heating was developed to work in tandem with the AR display.

This will allow a high content of solar reflecting technology to extend through to the rear of the vehicle.

The launch of the Mercedes-Benz S-Class model is an example of NSG Group's global effort to meet current and future customer demands in the automotive glass market.

Photo courtesy of Mercedes-Benz AG via Daimler Media Site.

George Lewis

Glass International Assistant Editor

George is the Assistant Editor of Glass International magazine. He has been involved with trade journalism since 2018, working on an array of titles. Prior to joining Quartz Business Media, George worked in the public sector in local government.