NSG Group has been selected by Mercedes-Benz AG to showcase its Augmented Reality Head Up Display technology on the new Mercedes Benz S-Class model.

The company was recently able to introduce the world's first Head Up Display powered by Augmented Reality (AR).

The AR-HUD technology utilises an enhanced version of NSG's proprietary Advanced Press Bending technology to provide high display image quality.

As an additional innovation, solar reflecting technology that de-ices the windscreen using invisible heating was developed to work in tandem with the AR display.

This will allow a high content of solar reflecting technology to extend through to the rear of the vehicle.

The launch of the Mercedes-Benz S-Class model is an example of NSG Group's global effort to meet current and future customer demands in the automotive glass market.

Photo courtesy of Mercedes-Benz AG via Daimler Media Site.