O-I has created a bottle for a US micro-distillery that rocks – both literally and figuratively.

Rocker Spirits and O-I have teamed up to create a distinctive bottle for the Rocker brand, with co-founder Duston Evans working alongside O-I’s new product development team to create a stand-out bottle.

Mr. Evans was so focused on the desire to stand out on the shelf that he said his decision to enter the spirits market hinged on his ability to have a bottle as unique as he was envisioning.

“I didn’t want to be another square bottle. If I couldn’t have a bottle that rocks, I wasn’t going to get into the spirits industry.”

At Evans’ direction, the O-I design team drew inspiration from Americana and the vintage industrial era.

The goal was for the Rocker brand to transport the consumer back to a simpler time when we made things with our hands and had pride in workmanship and craftsmanship.

For Evans, working with glass meant that they could make a design that would stand out on the shelf and fulfill their desire for immediate brand identity and recognition.

The design itself was based on a vintage oil can from the 1930s with a tilt feature for ease of pouring.

Made of super-premium flint, it conveys the high quality of the product while capturing the brand’s retro vintage industrial personality.

With a rounded shape flattened on two sides, the bottle has a distinctive off-centre neck and finish, and counterbalanced weighted base that allows it to be rocked forward and back for pouring.

This off-centre neck and finish adds complexity to the design and manufacturing process and requires expert technical craftsmanship to produce.

This unique bottle will be the brand packaging for Rocker’s full line of spirits – aged rum, whiskey and vodka.

O-I is a key supplier to many leading global spirits brands as well as the growing craft spirits industry in the U.S.