Ballantine's, the No 1 Scotch whisky in Europe and No 2 in the world, has unveiled a new-look bottle designed by Air Innovation and made by O-I.

The aim of the new bottle is to embrace Ballantine's traditional attributes, while becoming more contemporary in style.

It retains the rectangular shape that Ballantine's is associated with, but its shoulders have been made more angular, resulting in a sharper look.

With design elements including a chevron-shaped label that echoes the wings of the historic Finest label, the bottle has a more eye-catching appearance on the shelf.

Premium quality cues have also been enhanced through a more prominent positioning of the brand's crest and a simplification of the Ballantine 92s seal.