O-I has developed and manufactured a premium vodka bottle in an art deco style.
The 70cl bottle for Lux Black Label is octagonal with side panels tapering from 25mm at the shoulder to 16mm at the base.
To provide the best visual quality and clarity, O-I makes the bottle in extra flint glass at its Alloa plant in Scotland. The neck is longer than usual and takes a cork stopper rather than a ROPP closure to add even more exclusivity to the pack.
Lux is produced and marketed by the Epping, UK based distillery, Lux Copper House.
To emphasise the traditional look, Lux Copper House opted for the personal touch, a luxurious embellished paper label.
Reverting to paper allows the graphics to leap out inviting the consumer to naturally run their fingers over the raised artwork.
James Whittington, brand owner Lux Copper House, said: “The brand is aiming for long term success in exclusive retail and restaurant outlets. Therefore, the bottle had to exhibit a classic appeal, not become a victim of fashion.
"Glass was the only logical choice and O-I helped us achieve exactly the effect we were looking for. The aim was to create a British iconic design to withstand the tests of time, similar to that of Big Ben, the London Black cab and the red GPO phone box, and O-I delivered to the letter.”
O-I New Product Development Manager, Tom McLaren said: “Some people might think it unlikely that an independent brand would find the best, most accommodating and quality partner in the world’s largest glassmaker.
"We have worked very closely with Lux on this project and the result is a fine demonstration of our commitment to flexibility and investment in extra flint at Alloa.”