Owens-Illinois has launched a collection of luxury glass packaging products in Latin America.
The range, called Covet, brings together the best of O-I’s custom glass design and decoration, a collection of classic O-I bottle designs, and O-I’s innovation portfolio to help high-end brands connect with their customers.
Covet launched in Latin America during an event at the Museu Brasileiro da Escultura (MuBE) in São Paulo, Brazil. The range is introduced as global demand for super premium-plus spirits – products priced at USD$26 and above – is expanding faster than any other category.
The range celebrates the power and appeal of glass. O-I has crafted iconic super-premium bottles for rum, pisco and cachaça brands, such as Ron Cartavio, Ron Maestro Botero and Ron Medellin, among others.