The second phase of ‘Glass is Life’ - a global marketing campaign for glass - has been launched.

The campaign, by glass packaging specialist Owens-Illinois (O-I), is aimed at promoting the unrivalled advantages of glass in building brand identity and value, while delivering important benefits such as health, taste and sustainability.

In the first five months of the campaign, 160,000 people visited the www.glassislife.com website and more than 270,000 viewed the Glass is Life videos posted on YouTube (www.youtube.com/GlassIsLife). Consumers can also interact with the campaign on the Glass is Life Facebook page (www.facebook.com/GlassIsLife), which has collected 16,000 fans; and on Twitter (http://twitter.com/#!/GlassIsLife), where the number of fans continues to grow.