The event will take place in Sheffield, from the 16-19 March 2016.
Having redeveloped its Harlow plant as a sustainable glass plant for the beer industry, O-I has turned its attention to creating a range of products that will support independent brewers as they capitalise on the continued growth in bottled beers.
The new standards that will be on display are:
- A 330ml Champagne style beer bottle that takes a standard 26mm crown. A smaller version of O-I’s existing 500ml and 750ml Champagne style bottles, it offers the perfect pack for premium craft light beers. The bottle is available in amber glass at a weight of just 200g.
- A high-shouldered 330ml bottle with long, straight sides to extend the range. This 214mm high bottle weighs 215g.
- A reduced weight version of the popular long-necked beer standard, item 1049. The revision reduces glass weight from 218g to 200g without any change to the key external dimensions of the container (height, diameter, label panel).
- A lighter version of O-I’s 500ml standard (item 5091), reducing its weight from 300g to 280g and matching industry leaders, such as Adnams.
The O-I stand also highlights its unique black glass beer bottles, available to brewers throughout Europe, even in low quantities.
Paul McLavin, O-I UK’s Marketing and Business Development Manager, said, “As bottled beer continues to grow at around 10% a year in the UK, and the marketplace gets more crowded, O-I continues to help customers large and small make their brands stand out.
“The new standards and black glass are all about creating fresh opportunities for brand differentiation.”