O-I and its customer Bacardi will provide a presentation during a glass packaging webinar.

Melianthe Leeman, Innovation Platform Director at O-I Glass, will present a paper titled Unleashing glass packaging customisation and late-stage differentiation.

She will explain how changing consumer trends are forcing brands to be more agile and offer personalised packaging experiences.

Packaging suppliers need to adopt their processes to offer highly differentiated packaging and personalisation at low volumes and with shorter lead times.

Enabled by digital printing, O-I : Expressions enables brands to create highly personalised and customised glass packaging at flexible volume, industrial speeds, and with an unprecedented range of colour and design possibilities.

Simone Kockelmann, Customer Marketing Manager, Bacardi Europe, will discuss a case study of a partnership between Bacardi and O-I Expressions.

Limited editions are increasingly important in maintaining brand relevance with consumers.

That is why Bacardi rum decided to partner with O-I : Expressions to produce a stunning digitally printed bottle design unlocking a Caribbean encounter.

Visit https://adobe.ly/3kgOnCi to register for the webinar.